The Real ROI of AI Tokens — With Dallas Dolen
July 9, 2026
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22:59Now PlayingThe Real ROI of AI Tokens — With Dallas Dolen
YouTube Description
as posted by the channelDallas Dolen is the TMT leader at PwC. Dolen joins Big Technology Podcast live from the Big Technology AI Summit to discuss what AI spending actually looks like inside a major enterprise, and whether the returns justify the costs. Tune in to hear Dolen explain why "outcome maxing" is replacing "token maxing" and why he believes a price war among the AI labs is imminent. We poll the audience on their willingness to pay for AI and the real limits enterprises are hitting with agents. Hit play for a grounded view of enterprise AI from someone measuring its value every day.
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