March 26, 2026
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Hey friends, if you've been thinking about creating content but feel overwhelmed by all the conflicting advice out there, this video is for you. I'm breaking down exactly what I'd do if I had to start from scratch in 2026: from competitor analysis and finding your format, to managing the cringe and leaning into what makes you unique. These are the principles I've learned over 9 years of making content, distilled into the essentials that actually matter. Hope you enjoy xx
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