Amna Nawaz
@PBSNewsHour·5.3M subscribers·62.2K videos
Why we crave what’s cool
Posted
September 10, 2015
Views
9,370
Likes
58
Engagement
0.62%
September 10, 2015
9,370
58
0.62%
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8:11Now PlayingWhat does it mean to be cool? It's a means of standing out, as well as a way of fitting in. In studying the brain, economists have found that when we consume products from status brands, it actually gives us a way to create social networks, friendships, alliances. Economics correspondent Paul Solman reports.
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