Amna Nawaz
@PBSNewsHour·5.3M subscribers·62.2K videos
How Shinola turned Detroit into a luxury brand
Posted
June 30, 2016
Views
23,344
Likes
218
Engagement
0.93%
June 30, 2016
23,344
218
0.93%
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8:05Now PlayingWhen it comes to luxury items, consumer minds are likely to think about some of the world’s fashion meccas. Think Paris. Milan. New York. But Detroit? One growing company would like to think so. With its line of watches, bikes, bags and other items, Shinola is aiming to have the Motor City known for more than its cars and financial woes. Special correspondent Roben Farzad reports.
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