Amna Nawaz
@PBSNewsHour·5.3M subscribers·62.2K videos
How women's sports are breaking through and scoring big wins with mainstream audiences
Posted
January 10, 2024
Views
10,349
Likes
212
Engagement
2.05%
January 10, 2024
10,349
212
2.05%
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7:29Now PlayingThe NCAA announced a new eight-year broadcast deal with ESPN for over $900 million with women’s college sports making up the bulk of the deal. While women’s athletics have traditionally been on the sidelines of sports media, in recent years, they've scored some big wins with mainstream audiences. Stephanie Sy reports on the rise of women’s sports and the fandom propelling them forward.
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