Celebrity chef's 'chili crunch' trademark sparks debate over food and culture
April 11, 2024
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7:16Now PlayingCelebrity chef's 'chili crunch' trademark sparks debate over food and culture
YouTube Description
as posted by the channelA hot debate over the ownership of a spicy Asian condiment has sent social media into a frenzy over food, culture, heritage and business. Momofuku founder David Chang is spearheading a trademark battle to protect its chili crunch brand. But the backlash against him has been swift. Stephanie Sy reports.
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