Amna Nawaz
@PBSNewsHour·5.3M subscribers·62.2K videos
Do celebrity endorsements matter? A look at the role of pop stars in modern politics
Posted
September 15, 2024
Views
15,877
Likes
202
Engagement
1.27%
September 15, 2024
15,877
202
1.27%
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7:58Now PlayingPop culture and politics have a history of crossover. These intersections take on new significance during an election year, but how important are celebrity endorsements of candidates, and do they actually make a difference in voters’ minds? Lisa Desjardins speaks with Mark Harvey, author of “Celebrity Influence: Politics, Persuasion, and Issue-Based Advocacy,” for more on this topic.
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