New book ‘Meat’ explores how the next food revolution could transform meat consumption
February 4, 2026
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7:11Now PlayingNew book ‘Meat’ explores how the next food revolution could transform meat consumption
YouTube Description
as posted by the channelIn his new book “Meat,” Bruce Friedrich argues that the way we produce meat is unsustainable — for the climate, the planet and public health — and that the solution isn’t eating less of it, but making it differently. From lab-grown meat to plant-based alternatives, he says a food revolution is already underway, whether consumers realize it or not. Geoff Bennett speaks with Friedrich for more.
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