July 1, 2026
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0:57Now PlayingThe Food and Drug Administration announced Tuesday that Zyn nicotine pouches can be marketed as less harmful than cigarettes.
The company can now sell 20 versions of its products with a claim that reads "Using Zyn instead of cigarettes puts you at a lower risk of mouth cancer, heart disease, lung cancer, stroke, emphysema, and chronic bronchitis." It's a win for Philip Morris International, the parent company of Zyn's Swedish manufacturer.
But the FDA does not say Zyn is safe, and critics fear the new designation could lure new users, especially young people.
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