Amy Goodman
@DemocracyNow·3.2M subscribers·19.4K videos
Michael Pollan: U.S. Corporations Co-Opted Calls for Women's Liberation to Sell Us Processed Food
Posted
May 6, 2013
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2,874
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May 6, 2013
2,874
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2:12Now PlayingWatch the full 50minute interview with Michael Pollan on Democracy Now! at One of the country's leading writers and thinkers on food and food policy, Michael Pollan is the author of the new book "CookedA Natural History of Transformation." Pollan talks about how major food companies took advantage of women's liberation in the postwar period by pushing processed fast food as a solution to challenging traditional gender roles in the home. "When women went back to work [well after World War II], marketers found cooking was the housework they didn't want to give up," Pollan says. "But there was such an uncomfortable conversation unfolding at kitchen tables across America, renegotiating the division of labor in the house between men and women child care, housework, cooking. The food industry recognized there was an opportunity here. They leapt in with an advertising campaign directed at women [associating the act of] not cooking with progressive values."
Watch the full interview with Michael Pollan about "Cooked" on Democracy Now!, or see our past interviews with him about his previous books at
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