Atlanta launches program to help small businesses prepare for World Cup
February 4, 2026
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1:44Now PlayingAtlanta launches program to help small businesses prepare for World Cup
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as posted by the channelSouth Downtown near Mercedes-Benz Stadium has transformed since the pandemic, with new businesses and restaurants moving into the area. Some of those businesses are looking forward to the World Cup crowd. 👀
The city of Atlanta announced a new program Tuesday designed to help small businesses prepare for an influx of visitors expected during the summer event.
The program, called “Showcase Atlanta,” will provide up to $5,000 in grants to qualifying small businesses for major events, with up to $580,000 in loans available overall. The city expects the program to help between 50 and 115 businesses.
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