Austin American Statesman
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Juan Castillo: Glee and groans during SXSW 2018
Posted
August 24, 2018
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6
August 24, 2018
6
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1:31Now PlayingWe’ve heard the whispers for a few years now: The bubble has burst on the pop culture Goliath known as South by Southwest. Try telling that to the locals. All they see is the thousands who swarm here. Assistant Police Chief Justin Newsom Digital, interactive, film and music festivals are expected to draw 300,000 to 400,000 people this year. Last year, SXSW generated nearly $350 million and drew 420,000 participants. Generally, you’ll find two camps of Austinites: Those who find the festival annoying
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