"The Parkland Effect" and Public Policy
July 16, 2018
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46:56Now Playing"The Parkland Effect" and Public Policy
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as posted by the channelIn the five months since the attack in Parkland, Florida we have seen a lot happen. There has been plenty of protesting, demonstrations and calls for change from activists, politicians, the American public at large. Despite this, it seems we've heard little about any real outcomes of these protests, so is it that demanding change doesn't see that change come to fruition? Well no. Over the past nearly half of a year we've actually seen sweeping changes to US firearm legislation, yet little attention has been paid to these changes by the mainstream media. I cover the history of the demonstrations and the actual alterations to laws and policy that have been put in place and begin to answer the question: while the media does not determine our opinions can it determine the direction of a nation's legislation in what, in this introductory video to the topic, will refer to as the Parkland effect? I also briefly discuss some relevant information on agenda setting, cultivation and perceptions of the most important problem facing a given country.
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References:
Gerbner, G. (1969). Toward “cultural indicators”: The analysis of mass mediated public message systems. AV communication review, 17(2), 137-148.
Gross, K., & Aday, S. (2003). The scary world in your living room and neighborhood: Using local broadcast news, neighborhood crime rates, and personal experience to test agenda setting and cultivation. Journal of Communication, 53(3), 411-426.
Jamieson, P. E., & Romer, D. (2014). Violence in popular US prime time TV dramas and the cultivation of fear: A time series analysis. Media and Communication, 2(2), 31.
Lerner, J. S., Gonzalez, R. M., Small, D. A., & Fischhoff, B. (2003). Effects of fear and anger on perceived risks of terrorism: A national field experiment. Psychological Science, 14(2), 144-150.
Lowry, D. T., Nio, T. C. J., & Leitner, D. W. (2003). Setting the public fear agenda: A longitudinal analysis of network TV crime reporting, public perceptions of crime, and FBI crime statistics. Journal of Communication, 53(1), 61-73.
McCombs, M. E., & Shaw, D. L. (1972). The agenda-setting function of mass media. Public Opinion Quarterly, 36(2), 176-187.
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