Trad Wife Learns About Gamer Gate 2 & Sweet Baby Inc

In this explosive episode, Malcolm and Simone dive deep into the ongoing controversy surrounding Sweet Baby Inc, a company hired to make video games more "woke." The scandal, dubbed "Gamergate 2.0" by some, has reignited the debate about the influence of progressive ideology in the gaming industry.

Malcolm breaks down the origins of the controversy, which began when a small group on Steam decided to track the games that Sweet Baby Inc had worked on. In response, the company attempted to get the Steam accounts of those involved shut down, effectively taking away their purchased games. This move backfired, causing the group to grow exponentially in what is known as the "Streisand Effect."

The discussion also delves into the racist and misandrist tweets of the woman running Sweet Baby Inc, who has expressed disgust at straight white people and even claimed to have nightmares about being a white male gamer. Malcolm and Simone argue that this blatant racism and the company's attempts to silence critics demonstrate which group truly holds power in the current cultural landscape.

Simone highlights the disconnect between the ideologies of those working in marketing departments and the actual demographics of their target audiences, leading to a fundamental misunderstanding of what consumers want. The pair also discuss the manipulation of crime statistics and the suppression of data that could potentially be used to criticize certain protected groups.

As the conversation progresses, Malcolm and Simone explore the broader implications of the Sweet Baby Inc controversy, arguing that it is indicative of a larger problem of institutional racism and discrimination against straight white males within progressive circles. They assert that now is the time for people to take a stand against this increasingly blatant bigotry and call for a return to evidence-based decision-making in both marketing and politics.

Timestamps: