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How Twitter/X has changed a year since Elon Musk’s takeover - BBC News
Posted
October 27, 2023
Views
96,741
Likes
1,208
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639
Engagement
1.91%
October 27, 2023
96,741
1,208
639
1.91%
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3:08Now PlayingA year ago, having just bought Twitter, Elon Musk walked into its HQ carrying a sink.
"Let that sink in" he quipped - then fired a large swathe of staff.
It was the first flavour of what has been a 12-month whirlwind of erratic change - not least the renaming of the company to X.
In some ways, X has been remarkably resilient. Despite rivals old and new circling, it survives.
But, with advertisers wary and user metrics shaky, what's next for X?
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