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India election: How Prime Minister Modi's ruling party is trying to reach southern voters | BBC News
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April 15, 2024
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2:59Now PlayingIndia's Prime Minister Narendra Modi and his party, the BJP, are exceptionally popular but with most of their support in India’s northern states the BJP barely has a presence in the south.
Modi doesn’t need the south to win a majority. Nevertheless he is determined to change that, campaigning heavily in states like Tamil Nadu. But will it make a difference?
India's 2024 general election is being held over six weeks between 19 April and 1 June and will be the biggest the world has ever seen.
PM Modi is hoping to win a third successive term, but opposition parties say Indians face the loss of many freedoms if he stays in power.
The BBC's South Asia Correspondent Samira Hussain reports.
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