Bbc News
@bbcnews·20.1M subscribers·32.9K videos
Paralympic athlete challenging big brands over selling single shoes | BBC News
Posted
September 30, 2025
Views
10,497
Likes
125
Comments
79
Engagement
1.94%
September 30, 2025
10,497
125
79
1.94%
Every word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
5:48Now PlayingThe day before Stef Reid's 16th birthday, severe propeller lacerations from a horrific boat accident left doctors with no choice but to amputate her right foot.
She went on to become a world champion Paralympic long jumper and sprinter.
But now, Stef is campaigning for big brands such as Nike, Adidas and Puma to sell single shoes rather than pairs.
It's in part about cost - high-end running shoes cost around £200, and when she was competing she only needed one but had to buy two.
But her biggest motivation is the principle - many of the big brands proudly display models with blades in their shop windows, but don't sell shoes individually for athletes like Stef.
Subscribe here
For more news, analysis and features visit: www.bbc.com/news
#BBCNews
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.
