‘Influencers’ and how the workforce has changed - BBC Newsnight
January 23, 2019
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6:29Now Playing‘Influencers’ and how the workforce has changed - BBC Newsnight
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as posted by the channelInfluencers didn't exist until recently but now they're a multi-billion dollar industry.
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It's one of many new jobs created by what is sometimes called the fourth industrial revolution, or the digital age.
But the role of social media influencers has come under the spotlight recently, with the competition and markets authority telling a range of bloggers, vloggers and celebrities to be more transparent when they're endorsing a product for money.
Emily is joined by Timandra Harkness, author ‘Big Data: does size matter?’ and David Graeber anthropologist and author of ‘Bullshit Jobs’.
Newsnight is the BBC's flagship news and current affairs TV programme - with analysis, debate, exclusives, and robust interviews.
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