Corporate Social Responsibility

New videos DAILY

Join Big Think Edge for exclusive video lessons from top thinkers and doers

----------------------------------------------------------------------------------

Most companies are trying to fight on both sides of a war, says Anand Giridharadas. They want to make a merciless profit and also get good PR. The result? Irresponsible company practices covered up by disingenuous 'corporate social responsibility' initiatives. "'Conscious capitalism.' That's a good one," he says. "The problem with our brand of market capitalism in American in 2018 is that it's a capitalism purely driven by the needs of shareholders." Shareholders are now America's ruling class. Citizens? The lowest priority.We're obsessed with innovation, but what we should be focused on is progress. The difference? Innovation just makes things new. Progress makes people's lives better. "Great, we have a lot of new stuff," Giridharadas says. "... in the era of innovation we've also seen the odds of social mobility—of out-earning your parents, for example—fall from 90 percent to 50 percent." Public good and private greed are out of whack. The solution? Don't tear down private enterprise, just make sure public infrastructure like schools and health care are well supported, and that wages rise in a meaningful way.

----------------------------------------------------------------------------------

ANAND GIRIDHARADAS

Anand Giridharadas is the author of The True American and India Calling. He was a foreign correspondent and columnist for The New York Times from 2005 to 2016, and has also written for The Atlantic, The New Republic, and The New Yorker. He is an Aspen Institute fellow and teaches journalism at New York University.

----------------------------------------------------------------------------------

TRANSCRIPT:

ANAND GIRIDHARADAS: Corporate social responsibility or CSR is everywhere—and which company now doesn't have CSR? All the major banks that screwed America in the financial crisis, and the world, that sold out our economy and tried to make a killing selling toxic mortgage products and didn't come clean to the American people or regulators about what was going on, paid billions of dollars in fines for fraud. Almost all those banks, like most American companies, have CSR departments and they'll go and they'll do some, you know, they'll have shovels, they'll do something with shovels. They'll do something with some poor country. They'll go to some community and they'll even teach like a financial literacy class, like, "Don't fall prey to financial fraud—of the kind that we perpetrated." This whole idea that you can sell kids poisonous drinks that give them diabetes while making a playground; that you can build the Dakota pipeline or invest in the Dakota pipeline while sponsoring a climate change gathering with your CSR; that you can push for a health care system that only gives people benefits if they work 30 hours a week, thus tempting many employers to only employ people 29 hours a week and then say you're in the business of empowering workers or being the best first job in America or whatever.

The reality is, many, many companies are trying to fight on both sides of a war. In their main operation, in their lobbying activities, they are pushing for an America that is merciless. And then, understanding the need to brand themselves, understanding the need to soothe a little bit of the public anger in this age of rage, they give a little back. They throw some scraps at us. And what is so sad is that all too often it works.

"Conscious capitalism." That's a good one. Again it's this idea that we can make capitalism more conscious, more humane, simply by wishing it were so. Whereas, in fact, the problem with our brand of market capitalism in American in 2018 is that it's a capitalism purely driven by the needs of shareholders, and that investors needs have come to so predominate, that the needs of communities, the needs of workers, of employees of those companies and various other stakeholders are completely marginalized. And until we change that structure, simply calling for capitalism to be more conscious doesn't really work. I mean, conscious capitalism was supposed to describe Whole Foods, for example, until it got taken over by a private equity firm.

Then you get a word like innovation. We talk about innovation. Innovation is treated as its own good, just, "More innovation! Everybody's got to innovate!"

Well, innovation means make things new, and here's the problem: we've done a tremendous amount of innovation in America over the last generation. What we didn't get a lot of out of that innovation was progress, if progress is defined as 'most people's lives getting better'. In ...

For the full transcript, check out