David Kenny on How to Manage Creatives | Big Think
April 24, 2012
267
1
1
0.75%
Search the Record
IndexedEvery word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
Big Think Episodes Around April 24, 2012
See what was published immediately before and after this episode.
1:15Now PlayingDavid Kenny on How to Manage Creatives | Big Think
YouTube Description
as posted by the channelDavid Kenny on How to Manage Creatives
New videos DAILY
Join Big Think Edge for exclusive videos
----------------------------------------------------------------------------------
David Kenny talks about ways to direct abstract thinkers.
----------------------------------------------------------------------------------
David Kenny:
Kenny is Chairman and CEO of Digitas and is a member of the Publicis Groupe Executive Committee, the P12. He leads the Group's overall digital and interactive strategy. Beginning with his appointment as CEO in 1997, Kenny has led Digitas through a decade of evolution and growth to an industry-leading position in digital and direct marketing services. Prior to Digitas, Kenny was a senior partner in the global strategy consulting firm Bain & Company from 1991 to 1997. He was named to its Policy Committee in 1995 at the age of 33. Prior to his consulting career, Kenny held marketing and strategy positions with General Motors Corporation. Kenny holds a B.S. from the General Motors Institute (Kettering University) and an M.B.A. from Harvard Business School. He is a board member for Teach For America and a director of The Corporate Executive Board.
----------------------------------------------------------------------------------
TRANSCRIPT:
enny: Well, I always say, if you look up “create” in the dictionary, it means to do something for the very first time, to be original, and I love creativity, I love new ideas, I love originality, and we have to foster that and celebrate that and take a lot of risk to get that done. At the same time, if you look at making money in the world, making money is about finding something creative and then replicating it without changing it, because if you’re always changing and you’re always creating, you can’t ever catch up. You’re always spending new money to create something new, and I think this balance of creation and replication is always the challenge, because we have to figure out when we’ve got an idea that’s good enough, that we should just replicate it, and when we want to constantly be creating new ideas, and that balance of creation and replication is probably the hardest thing we’ve got going in our business.
Links & Promotions
Guests & Subjects Covered
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.