Understanding Pharmaceuticals

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Denial comes in all flavors. Some think the moon landing was staged, some think Tupac is alive, and others reject vaccines. If the United States learnt anything in the 2016 election, it's that social bubbles need to be broken down — so how do you reason with someone who ignores evidence or bends it to fit their worldview? This has been on Bill Nye's mind more and more since climate change denial has become a political issue rather than a scientific one. People can't change their minds instantly when their beliefs are ingrained, so it's not a matter of convincing them on the spot. Nye suggests working together towards scientific understanding by tactfully pointing out that perhaps this person is rejecting evidence because the alternative makes them uncomfortable. Understanding is a process, not a flip switch. Bill Nye's most recent book is Unstoppable: Harnessing Science to Change the World.

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BILL NYE

Bill Nye, scientist, engineer, comedian, author, and inventor, is a man with a mission: to help foster a scientifically literate society, to help people everywhere understand and appreciate the science that makes our world work. Making science entertaining and accessible is something Bill has been doing most of his life.

In Seattle Nye began to combine his love of science with his flair for comedy, when he won the Steve Martin look-alike contest and developed dual careers as an engineer by day and a stand-up comic by night. Nye then quit his day engineering day job and made the transition to a night job as a comedy writer and performer on Seattle’s home-grown ensemble comedy show “Almost Live.” This is where “Bill Nye the Science Guy®” was born. The show appeared before Saturday Night Live and later on Comedy Central, originating at KING-TV, Seattle’s NBC affiliate.

While working on the Science Guy show, Nye won seven national Emmy Awards for writing, performing, and producing. The show won 18 Emmys in five years. In between creating the shows, he wrote five children’s books about science, including his latest title, “Bill Nye’s Great Big Book of Tiny Germs.”

Nye is the host of three currently-running television series. “The 100 Greatest Discoveries” airs on the Science Channel. “The Eyes of Nye” airs on PBS stations across the country.

Bill’s latest project is hosting a show on Planet Green called “Stuff Happens.” It’s about environmentally responsible choices that consumers can make as they go about their day and their shopping. Also, you’ll see Nye in his good-natured rivalry with his neighbor Ed Begley. They compete to see who can save the most energy and produce the smallest carbon footprint. Nye has 4,000 watts of solar power and a solar-boosted hot water system. There’s also the low water use garden and underground watering system. It’s fun for him; he’s an engineer with an energy conservation hobby.

Nye is currently the Executive Director of The Planetary Society, the world’s largest space interest organization.

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TRANSCRIPT:

Daniel: Hi Bill. My name is Daniel from Texas. My question is how do you reach someone who is maybe a conspiracy theorist or someone who is anti-vaccines, someone who is staunchly scientifically illiterate and agree with them on what a good source of facts is? Thank you.

Bill Nye: So Daniel. How do I recommend reasoning with a conspiracy theorist. Right now, the last couple of months I’ve been messing around with this idea of cognitive dissonance. This is to say you have a world view; You’re presented with evidence that conflicts with the world view; So you either have to change your world view, which is hard because you’ve lived your whole life with it, or you just dismiss the evidence and dismiss the authorities that may have provided the evidence. The authority could be a person or it could be a book. Or, excuse me, an article on the electric-internet-computer-machine.

So you dismiss the evidence, so that you don’t have this discomfort or conflict in your mind—this dissonance. That’s what I’m working with right now, and apparently the way to overcome that is to say, “We’re all in this together, let’s learn about this together.”

Present the conspiracy theorist with the idea that he or she may be rejecting evidence because it’s just so uncomfortable. And you’re in it together. We’re in it together. I’m uncomfortable too. But when it comes to moon landings, just ask t...

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