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How does humanity arrive at great ideas? Well, the natural world is full of amazing ingenuity (thanks, evolution!), including the human mind. When humans perceive natural phenomena like a bird taking flight, we're able to "bend" what we see into an eventual airplane. Neuroscientist and New York Times bestselling author David Eagleman explains how humans also "blend" and "break" things to arrive at new ideas. The examples Eagleman provides starkly illustrate the inventive quality of the human mind. Check out these ideas and more in David's latest book: The Runaway Species: How Human Creativity Remakes the World.

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DAVID EAGLEMAN:

David Eagleman is a neuroscientist and a New York Times bestselling author. He directs the Laboratory for Perception and Action at the Baylor College of Medicine, where he also directs the Initiative on Neuroscience and Law. He is best known for his work on time perception, brain plasticity, synesthesia, and neurolaw.

He is the writer and presenter of the PBS epic series, The Brain with David Eagleman, and the author of the companion book, The Brain: The Story of You.

Beyond his 100+ academic publications, he has published many popular books. His bestselling book Incognito: The Secret Lives of the Brain, explores the neuroscience "under the hood" of the conscious mind: all the aspects of neural function to which we have no awareness or access. His work of fiction, SUM, is an international bestseller published in 28 languages and turned into two operas. Why the Net Matters examines what the advent of the internet means on the timescale of civilizations. The award-winning Wednesday is Indigo Blue explores the neurological condition of synesthesia, in which the senses are blended.

Eagleman is a TED speaker, a Guggenheim Fellow, a winner of the McGovern Award for Excellence in Biomedical Communication, a Next Generation Texas Fellow, Vice-Chair on the World Economic Forum's Global Agenda Council on Neuroscience & Behaviour, a research fellow in the Institute for Ethics and Emerging Technologies, Chief Scientific Advisor for the Mind Science Foundation, and a board member of The Long Now Foundation. He has served as an academic editor for several scientific journals. He was named Science Educator of the Year by the Society for Neuroscience, and was featured as one of the Brightest Idea Guys by Italy's Style magazine.  He is founder of the company BrainCheck and the cofounder of the company NeoSensory.  He was the scientific advisor for the television drama Perception, and has been profiled on the Colbert Report, NOVA Science Now, the New Yorker, CNN's Next List, and many other venues. He appears regularly on radio and television to discuss literature and science.

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TRANSCRIPT:

David Eagleman: So what humans do that is special is we absorb all of these ideas, all these inputs, and we smoosh them up in various ways and come up with new things.

And so there are essentially three main ways that the brain does this, and we’ve summarized this as bending, breaking and blending.

So let’s start with bending. So bending is where you take something and you change it, you make it smaller, you make it bigger, you change something about it. When you look at statues across human culture you find that people bend the human form any which way, making it taller or skinnier or emphasizing certain portions over the other. They do that with all animal paintings and sculptures and so on.

You can bend lots of aspects of things. So the artist JR made a statue of the high jumper Mohammad Idris for the Olympics and he put that super huge and had him jumping over a building. And you have other sculptures that make extremely tiny little figurines.

And one of the arguments we make is that the exact same thing that’s happening in art, the same cognitive processes are happening in the sciences also.

So you see exactly this kind of thing happening all the time. Just as an example in the early days of driving in the 1920s headlight glare was a real problem.

So Edwin Land, the scientist, realized that he could solve this by using polarizing crystals. But those were very big at the time. So he figured out how to shrink these down and make a windshield out of all these little, polarized crystals.

It’s exactly the same sort of “aha” moment as the artists who’s making these tiny figurines. It’s the same kind of bend ...

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