Where is the music industry headed? | Big Think

Where is the music industry headed?

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The history of the music industry has been one of bundling and un-bundling: Originally, the only place you could hear your favorite song was on the radio, if you were lucky. But then you could buy a single on a 45. Then, individual songs became bundled again on LPs. Then, you could buy them un-bundled through mp3s.This process of bundling and un-bundling has taken place in many industries and institutions over time. The result is greater choice, more personalization, and a better experience.But this hasn't really happened in education. Instead, education has been delivered in a one-size-fits all bundle that's not really relevant for every student. How can we fix this?

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JOHN HARDIN:

John is the vice president of leadership engagement for Stand Together Ventures. He works with the Ventures community to develop bold partnerships and innovations that accelerate the efforts of Stand Together to help every person realize their full potential. Previously, John was the director of university relations at the Charles Koch Foundation. Before that, he worked in golf course construction, and he was in school for a long time, earning a Bachelor of Science in civil engineering from The Citadel, a master’s degree in theological studies from Duke University, and a doctorate in U.S. history from the University of Maryland at College Park. John lives in South Carolina with his wife, Jessica, and their boys, John and Sullivan.

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TRANSCRIPT:

JOHN HARDIN: As we think about how do we transform education in a way that is going to enable every kid to realize their full potential, I think there's actually a lot that we can learn from the music industry. If you're in the early twentieth century, and there's a song that you want to hear, your best bet is to turn on the radio and listen to the radio and hope that your song comes on. Now, you have some choice in the different stations, but for the most part, there's not a lot of optionality there, and you're just hoping your song comes because music was bundled together in this sort of singular distribution system.

That changed in the 1940s because RCA created something called the 45. And you could now buy a 45 and get the song that you wanted to hear on the A side. The B side was probably not a very good song, but you could get what you wanted to hear on the A side because music was now being unbundled. They were taking this structure and pulling apart into its individual parts. But then the record companies began to really focus on producing LPs or long-playing albums. So again, they're bundling music together. You can still get the song you want, but you're probably going to get 12 or 15 other songs. The compact disc industry is built on that. And then along come mp3s, and music is unbundled again. Now you can get the specific song that you want to hear. And then music service providers come along and they bundle music together in new and different ways so that you can get the song you want, and it's also probably going to be paired with other songs that you would really like and enjoy.

So, what in the world does that have to do with education? Well, as you look across our society you can see how innovation and progress -- whether it's in music or news or television or even work -- these changes take place in this cycle of bundling and unbundling. And yet that hasn't happened in education. In the late nineteenth century, we basically bundled education together in this singular distribution system that we all know as sort of school and going to school and that's the way we learn. So, the challenge for us now is how do we encourage, how do we equip educators to unbundle it. To rebundle it in different ways. To take new approaches so that education isn't just something that you're doing in the classroom. It may not happen in the classroom. It could happen anywhere. That's the thing. It's like this whole sort of wild, wild west of opportunities.

What we're doing is, we are reforming on the edges of a system that was really introduced in the late nineteenth century that remains very sort of producer, top-down oriented as opposed to very individual kid, personalized oriented. And so, what we're doing is inviting people to consider that question. What would it take? What does it look like for us to begin with the kids themselves? So, I think it's interesting to look at this on sort of the backdrop of an im...

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