Hal Luftig: Theater Will Never Die | Big Think

Hal Luftig: Theater Will Never Die

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Hal Luftig is optimistic that theater will not die as an artform, even in the face of our on-demand, digital consumption. Children, he says, are slow adopters, but will ultimately be won over if exposed to the stage. Luftig is a Tony Award-winning Broadway producer. His latest is Kinky Boots.

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HAL LUFTIG:

Winner of four Tony Awards and London’s Olivier Award, Hal Luftig has produced theater on and off Broadway for the past 25 years.Currently, Hal is the lead producer of the new Tony Award-winning Best Musical, Kinky Boots, by Harvey Fierstein and Cyndi Lauper, which opened at Broadway’s Al Hirschfeld Theatre on April 4, 2013, after a sold-out Chicago engagement at the Bank of America Theatre. Kinky Boots, directed and choreographed by Tony Award-winner Jerry Mitchell, was nominated for 13 Tony Awards, the most of any production in the 2012-2013 Broadway season.

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TRANSCRIPT:

Hal Luftig: The value added to theater – and, you know, I know this is a debate that has gone on for millions of years and hopefully will still go on for millions of years is that there is no experience like it. It’s live, you’re live, they’re live. They’re feeding off you, you’re feeding off them, you know. And an audience senses that and that is an added value and I don’t really care how technology pushes us forward. There’s never going to be anything like sitting in a theater with, like I said, a hundred or a thousand people around you laughing, crying, you know, doing all those emotional things that hopefully good theater will do for you. And my challenge and the challenge that we have as an industry is getting people to recognize that and into, you know, the theater. And, you know, the complaint that I hear – I hear too the most about theater specifically – the price and the accessibility.

The accessibility – I’m going to go backwards. The accessibility is something as an industry – I think actually technology and the theater world can marry more. There are people out there that don’t know how to get tickets or they think that getting tickets are complicated. They don’t understand you can go online now. And I think, you know, the technology in that case has helped the theater industry tremendously. I mean there was a day – and I’m not that old but there was a day that I remember the only way you could get a theater ticket was to go to the box office. And now we’ve expanded that so it is amazing to me. The idea of it being too expensive is something that, you know, is a challenge to the industry too. And to that I always say my job is to let people know there are many ways and many different prices of seeing shows. There’s the TKTS booth. There’s, you know, direct mail. There’s email blast. We’re starting to use that technology. And so I think those two obstacles when you add it together, the added value is to get the world to understand there’s no experience like live theater. There can’t be. Live streaming, HD filming, even the audience that is listening to this conversation right now – it’s not at all like if we were sitting in a room live. And that’s the excitement of live theater.

We find that the younger generation unless they have come – been brought to the theater don’t get it. It seems like their grandmother’s form of entertainment. And, you know, to that personally I have been – and most of my career have been a big advocate of getting school children into the theater. And whether that is a Wednesday matinee where you donate tickets or we have a program right now with the city school system that we choose, you know, one school every Wednesday matinee and they get, you know, a hundred tickets. Some of the schools do it on merit, some do it on financial need, you know. Each school is a little bit different. But I find – and this is one of the greatest joys that I have as a producer is watching those kids watch a show, many of them for the very first time. And you can tell which ones are hooked. You can tell because again, their sensing without any explanation they’re watching someone live. I remember once when I was producing a musical called Jelly’s Last Jam and the late Gregory Hines played Jelly Roll Morton and we took every Wednesday matinee there were a hundred inner city school kids that got to see the show.

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