Big Think
@bigthink·8.8M subscribers·10.1K videos
Google, Amazon, and Netflix Know Their Most Important Product Is You | Big Think
Posted
March 5, 2016
Views
28,053
Likes
626
Comments
39
Engagement
2.37%
March 5, 2016
28,053
626
39
2.37%
Every word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
See what was published immediately before and after this episode.
4:43Now PlayingGoogle, Amazon, and Netflix Know Their Most Important Product Is You
Watch the newest video from Big Think
Join Big Think Edge for exclusive videos
----------------------------------------------------------------------------------
The first industrial sociologist, Frenchman Frederic le Play, revolutionized business strategy by recognizing that the coal mine's most essential asset wasn't the raw material extracted from the mine, but the miner himself. Steve Jobs expressed a similar notion, though not exactly the same, when he said his favorite Apple product wasn't a piece of technology, but the team of people he worked to build.
The essence of the message here is that products aren't what help a company innovate. Investing in the human capital on which their business depends helps companies innovate. Bringing that lesson into the present day means incorporating information about the highly distributed digital landscape.
We are no longer just talking about a company's employees. Instead, we are talking about customers who exist on a network — think Google, Amazon, Netflix, and LinkedIn — serving essential information about their habits back to the company. When Google decided to invest in their users by offering free email services, the returns were enormous in terms of both market share and awareness of their customers' habits.
----------------------------------------------------------------------------------
ABOUT BIG THINK:
Smarter Faster™
Big Think is the leading source of expert-driven, actionable, educational content -- with thousands of videos, featuring experts ranging from Bill Clinton to Bill Nye, we help you get smarter, faster. Subscribe to learn from top minds like these daily. Get actionable lessons from the world’s greatest thinkers & doers. Our experts are either disrupting or leading their respective fields. We aim to help you explore the big ideas and core skills that define knowledge in the 21st century, so you can apply them to the questions and challenges in your own life.
Other Frequent contributors include Michio Kaku & Neil DeGrasse Tyson.
Michio Kaku Playlist
Bill Nye Playlist
Neil DeGrasse Tyson Playlist
Read more at Bigthink.com for a multitude of articles just as informative and satisfying as our videos. New articles posted daily on a range of intellectual topics.
Join Big Think Edge, to gain access to a world-class learning platform focused on building the soft skills essential to 21st century success. It features insight from many of the most celebrated and intelligent individuals in the world today. Topics on the platform are focused on: emotional intelligence, digital fluency, health and wellness, critical thinking, creativity, communication, career development, lifelong learning, management, problem solving & self-motivation.
BIG THINK EDGE
If you're interested in licensing this or any other Big Think clip for commercial or private use, contact our licensing partner, Executive Interviews
----------------------------------------------------------------------------------
Follow Big Think here:
📰BigThink.com
✉ E-mail: info@bigthink.com
----------------------------------------------------------------------------------
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.
