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Why having a vision isn’t enough to be an effective leader | Suzy Welch for Big Think+

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January 8, 2025

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Become a Big Think member to unlock expert classes, premium print issues, exclusive events and more"If you're a manager or a leader and all you do is dream big dreams and talk about the future in lofty visionary terms and you don't actually get anything done, everyone is going to hate you."

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The work of a good leader takes diplomacy, courage, and conviction. Finding the right approach to guide others can be difficult, and many miss the mark. But best-selling author and professor at the NYU Stern School of Business Suzy Welch argues that a blend of leading and managing is the key.

Welch crafted the word “lanager” to describe this approach: A merging of the big sky, visionary thinking that leaders inspire as well as more tactical, managerial strategizing. The “lanager” also acts as the conduit between employees and the C-suite.

Implementing this dualistic approach can foster trust with employees and inspire united action towards common goals. Here are Welch’s top tips for genius-level leadership.

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About Suzy Welch:

An award-winning NYU Stern School of Business professor, tech entrepreneur, and three-time New York Times best-selling author, Suzy Welch is known for imparting warmth and wisdom about business and culture, captivating an enthusiastic and expanding audience.

Over the course of her multifaceted 40-year career, Suzy has been a crime reporter in Miami, a consultant at Bain & Co., and a columnist for O: The Oprah Magazine. A graduate of Harvard University and Harvard Business School, she has been (and remains) a frequent guest of the Today Show and an op-ed contributor to the Wall Street Journal. But Suzy Welch’s greatest passion is in the classroom at NYU Stern School of Business, where she teaches two acclaimed classes, “Becoming You: Crafting the Authentic Life You Want and Need,” and “Developing Managerial Skills.” She is also the director of the NYU | Stern Initiative on Purpose and Flourishing, a community of management scholars and practitioners committed to advancing the discovery of authentic meaning.

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CEO BecomeNYU Stern SchoolBusiness Suzy WelchC-suite ImplementingGo DeeperBig Think BecomeBig Think Member GetGet Big Think

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Why having a vision isn’t enough to be an effective leader | Suzy Welch for Big Think+ · Big Think · Sentinel