Big Think
Big Think
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Why do we all remember the same things differently?

Posted

July 30, 2025

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We made this video in partnership with Unlikely Collaborators.

Our memories aren’t perfect records of the past — they’re reconstructions shaped by brain activity. Neuroscientists Lisa Genova and André Fenton explain that a memory is created through neural patterns that can subtly shift each time we recall it. We may unknowingly add or lose details over time. Understanding this science helps us approach memory with more humility and empathy, and deepens our insight into how memories shape one’s identity and beliefs.

Guests & Subjects Covered

Unlikely Collaborators OurNeuroscientists Lisa GenovaAndr Fenton

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Why do we all remember the same things differently? · Big Think · Sentinel