Lesson 10: The Benefits of Seeking Advice | Jonah Berger
October 13, 2025
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2:41Now PlayingLesson 10: The Benefits of Seeking Advice | Jonah Berger
YouTube Description
as posted by the channelSometimes you might hesitate to ask a colleague or mentor for advice. Maybe you don’t want to burden them. Or maybe you don’t want to admit you’re unsure or appear needy. What if seeking advice makes you look bad? But … what if it makes the other person feel … good?
Marketing professor Jonah Berger says not only does asking for advice give the other person an ego boost, but it also makes you look more competent — after all, you aren’t risking error just to protect your own ego. In this video lesson, Berger discusses misconceptions about asking for advice and why doing so works in your favor.
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About Jonah Berger:
Jonah Berger is a Wharton School professor and the internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst.
Dr. Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. He has published over 80 articles in top-tier academic journals, teaches one of the world’s most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work. Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.
Find Jonah’s website and his latest book below:
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