Lesson 2: Why We’re Prone to Believing Misinformation | Alex Edmans
October 13, 2025
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8:48Now PlayingLesson 2: Why We’re Prone to Believing Misinformation | Alex Edmans
YouTube Description
as posted by the channelWhen you hear new information that matches your beliefs perfectly, it feels pretty reassuring, right? The reverse also tends to be true — when you encounter a fact or opinion that contradicts what you believe, the discomfort is palpable.
Yet, according to Professor Alex Edmans, taking the time to suspend these natural reactions can help us avoid misinformation, gain valuable (if surprising) insights, and get closer to reality. In this video lesson, he describes how to spot internal biases like these and approach information with more balanced analytical tools.
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About Alex Edmans:
Alex Edmans is Professor of Finance at London Business School. Alex graduated from Oxford University and then worked for Morgan Stanley in investment banking (London) and fixed income sales and trading (New York). After a PhD in Finance from MIT Sloan as a Fulbright Scholar, he joined Wharton in 2007 and was tenured in 2013 shortly before moving to LBS.
Alex’s research interests are in corporate finance, responsible business and behavioural finance. He is a Director of the American Finance Association; Vice President of the Western Finance Association; Fellow, Director, and Chair of the Ethics Committee of the Financial Management Association; Fellow of the British Academy; and Fellow of the Academy of Social Sciences. From 2017-2022 he was Managing Editor of the Review of Finance, the leading academic finance journal in Europe.
Alex has spoken at the World Economic Forum in Davos, testified in the UK Parliament, presented to the World Bank Board of Directors as part of the Distinguished Speaker Series, and given the TED talk What to Trust in a Post-Truth World and the TEDx talks The Pie-Growing Mindset and The Social Responsibility of Business with a combined 2.8 million views. He has written for the Wall Street Journal, Financial Times, Harvard Business Review and World Economic Forum and been interviewed by Bloomberg, BBC, CNBC, CNN, ESPN, Fox, ITV, NPR, Reuters, Sky News, and Sky Sports.
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