Lesson 6: Use the Regret Test to Promote Ethical Behavioral Design | Nir Eyal

Having trouble putting your phone down? You’re not alone. A recent study estimated that the average adult engages with their phone at least every ten minutes.

While the reasons for this vary, author Nir Eyal might argue that one cause of such constant digital engagement is an increase in apps designed to manipulate the habits of their users. In this video lesson, he warns about the dangers of this type of design and suggests how to guard against it by running a “regret test.”

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About Nir Eyal:

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a lecturer in marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.