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Lesson 3: Don’t Make “Conflict” A Bad Word | Steve Stoute

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February 3, 2026

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The society in Lois Lowry’s “The Giver” appears at first to be a utopia, free of chaos and pain. But behind the picturesque surface lies a darker truth: harmony comes at the cost of individuality, emotion, and freedom. CEO Steve Stoute wouldn’t make this trade. He views conflict as an essential component of a healthy organization.

In this video lesson, he describes how to leverage opposing viewpoints to let the best idea win.

Conflict is inevitable in organizations. Winning teams get through it in a positive way.

Good conflict comes when high-performers pursue the same goal differently. Run toward it.

Accepting conflict helps you hear different perspectives on important plans, priorities, etc. Center the company and ask: What’s the best idea? This allows you to challenge people respectfully.

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About Steve Stoute:

Steve Stoute is an advertising and music industry entrepreneur. Stoute serves as Founder and Chief Executive Officer of UnitedMasters and Translation. With funding from Alphabet, Andreessen Horowitz and 21st Century Fox, the companies are converging music, technology and storytelling

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Lesson 3Lois Lowrys The GiverCEO Steve StouteGo DeeperBig Think BecomeYoutube BecomeBig Think ClassSubstack Get

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Lesson 3: Don’t Make “Conflict” A Bad Word | Steve Stoute · Big Think · Sentinel