Lesson 2: “Shock” Your Audience at the Outset | Robert Herjavec
April 5, 2026
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7:09Robert Herjavec: The hidden reason smart people stop growing | Big Think+
2:20Now PlayingLesson 2: “Shock” Your Audience at the Outset | Robert Herjavec
YouTube Description
as posted by the channelOn our phones alone, we’re inundated by buzzing and blinking notifications from messages, news alerts, and reminders about an upcoming event. With so much competing for our attention, focusing can be hard, even when it’s a loved one sitting across from us at a meal. Now imagine the person on the other side is trying to sell you something.
Tech entrepreneur Robert Herjavec knows what an uphill battle it is to get and hold an audience’s attention. In this video lesson, he shares his tried-and-true technique for getting someone to listen to you.
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About Robert Herjavec:
Before he was a star on Shark Tank, Robert Herjavec worked behind the scenes in production and also spent time waiting tables and delivering newspapers. He later rose up the ranks at a technology company through a sales role. Herjavec went on to found several companies, including BRAK Systems, an internet security firm he sold to AT&T Canada for $30.2 million, and The Herjavec Group, a global cybersecurity company. The Herjavec Group merged and rebranded as Cyderes in 2022, and Herjavec stayed on as CEO and board member before stepping down in 2024.
Herjavec has appeared as an investor on Canada’s Dragons’ Den as well as the U.S. and Australian versions of Shark Tank. He is also the author of three books: Driven: How to Succeed in Business and Life (2010), The Will to Win: Leading, Competing, Succeeding (2013), and You Don't Have to Be a Shark: Creating Your Own Success (2016).
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