Bloomberg News
@Bloomberg-News·2.8M subscribers·40.1K videos
Burger King Plans to Take Vegan Impossible Whopper National This Year
Posted
April 29, 2019
Views
888
Likes
18
Engagement
2.03%
April 29, 2019
888
18
2.03%
Every word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
0:33Now PlayingBurger King wants to sell more vegan burgers.
The fast-food giant, mostly known for indulgent meaty sandwiches, plans to expand a plant-based burger offering nationwide by the end of the year. Burger King had been testing the so-called Impossible Whopper, using patties from Impossible Foods Inc., at 59 locations in the St. Louis area. The chain said the tests have gone “exceedingly well.”
Burger King, owned by Restaurant Brands International Inc., has more than 7,300 U.S. restaurants. It isn’t the likeliest place for a plant-based burger. But consumers, and particularly younger diners, are looking for more alternatives to meat because of concerns about health, animal welfare and the environment.
Related Story: Burger King Owner Misses Estimates as Tim Hortons Sales Decline
Impossible Foods, part of a growing crop of meat-substitute producers, has sold its plant-based burgers at restaurants since 2016 -- starting with trendy eateries like David Chang’s Momofuku Nishi in New York and Jardiniere in San Francisco. A competitor of the company, Beyond Meat, is poised to go public this week. That company initially focused on selling its plant-based products in grocery stores and has expanded to restaurant menus.
Subscribe to our YouTube channel
TICTOC ON SOCIAL:
Follow TicToc on Twitter
Like TicToc on Facebook
Follow TicToc on Instagram
Watch all of TicToc’s videos
Listen to TicToc’s podcast
Subscribe to our newsletter
TicToc by Bloomberg is global news for the life you lead. We are a 24/7 news network that covers breaking news, politics, technology, business and entertainment stories from around the globe, supported by a network of Bloomberg’s 2,700 journalists across 120 countries.
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.
