October 5, 2019
405
14
3
4.20%
Every word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
Episode Timeline
Every episode in order around the one you’re watching — click any card and the page flips straight to it.
3:30
4:52Now PlayingA startup unlocks the stage doors of the Great White Way, offering insider experiences such as voice lessons with theater stars.
Broadway Plus provides customers with VIP experiences for the hottest shows in New York.
Founder Nathaniel Hill has identified a gap in the market for customized vacations, especially amid the rise of social media and the popular desire to showcase unique trips.
“Seeing a show is awesome, but I work with a lot of tourists, and they’re only in New York for a short period of time,” he says. “I just thought there was a demand for more.”
Hill is using his connections with the New York theater world to offer a range of customized backstage experiences for clients through Broadway Plus, along with the granting of wishes for Make A Wish Foundation kids.
Through the Broadway Plus website, customers can book a meet-and-greet experience with Vanessa Carlton, who’s starting in Beautiful: The Carole King Musical this summer, for $500 per person (including tickets).
There’s also a Rock of Ages offering for $299, a Chicago VIP experience for $400, and a Disney on Broadway private tour for $300, which involves a behind-the-scenes look at the New Amsterdam Theater, the Disney headquarters on Broadway and current home to Aladdin. Prices all include tickets to the respective shows.
“If you look at what the face value[s] of tickets are, it’s not much more, and you’re getting so much more than just the show,” Blauvelt says. For instance, a Friday night orchestra level ticket to Beautiful costs about $150.
But the website offerings are just the beginning—you can request a custom experience for a different show not listed on the website. Using his contacts in the theater business, Hill says he can most often make it happen—for a price, of course.
“Ninety-five percent of the tours are private to the family that is doing the experience,” he says. “My whole business is making people feel really special and amazing.”
Subscribe to our YouTube channel
TICTOC ON SOCIAL:
Follow TicToc on Twitter
Like TicToc on Facebook
Follow TicToc on Instagram
Subscribe to our newsletter
TicToc by Bloomberg is global news for the life you lead. We are a 24/7 news network that covers breaking news, politics, technology, business and entertainment stories from around the globe, supported by a network of Bloomberg’s 2,700 journalists across 120 countries.
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.