Hallmark Channel Reinstates Zola Ads Showing Kissing Brides After Backlash
December 16, 2019
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0:57Now PlayingHallmark Channel Reinstates Zola Ads Showing Kissing Brides After Backlash
YouTube Description
as posted by the channelIn a change of heart, the Hallmark Channel will allow television commercials produced by the wedding-planning website Zola that show two brides kissing.
The cable network had pulled the ads over the weekend after the conservative group One Million Moms complained they promoted “the LGBT agenda,” according to the Associated Press.
That decision prompted an immediate backlash from people including Ellen DeGeneres and Democratic presidential candidate Pete Buttigieg.
The company has apologized and will reach out to Zola to reinstate the commercials, it said in a statement.
“The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused,” Mike Perry, president and chief executive officer of Hallmark Cards Inc., said in a statement. “Said simply, they believe this was the wrong decision.”
The wedding website had submitted six ads, and four featured lesbian couples, AP reported. After Hallmark pulled those ads, Zola canceled its remaining ads.
A “Saturday Night Live” skit on NBC with Scarlett Johansson poked fun at the controversy. “The true reason for Christmas is husband,” said Aidy Bryant as host of a mock dating show. “I’m Emily Kringle for Hallmark, reminding you to stay straight out there.”
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