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New Zealand Shuns Influencer-Inspired Photos in Domestic Travel Campaign
Posted
February 5, 2021
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1:47Now PlayingNew Zealand is clamping down on travelers under the “social influence” in its latest #DoSomethingNewNZ campaign aimed at boosting domestic tourism during the coronavirus pandemic. The tourism agency is urging visitors to stop taking the same influencer-inspired photos and instead get more creative. Tourism New Zealand’s Rene de Monchy and comedian Thomas Sainsbury discuss the campaign.
New Zealand has successfully eliminated community transmission of Covid-19 but its border remains closed to foreigners, hurting key industries such as tourism. Vaccines are seen as a way of allowing more visitors in but Prime Minister Jacinda Ardern has warned the border could be closed to the world through most of 2021 as the coronavirus pandemic continues to run rampant overseas.
The government has faced criticism for a delay in accessing vaccines when other nations are already treating people. Ardern has said it is understandable that countries facing a rising death toll should get the vaccines first. However, she has expressed concern that the European Union may restrict vaccine exports.
New Zealand plans a mass vaccination program starting in the third quarter, but the government is anticipating having some doses earlier in order to immunize border workers and other front-line staff.
“We expect the first Pfizer/BioNTech vaccines will arrive in New Zealand by the end of the first quarter, but we are making sure everything is in place in case there is an earlier arrival, “ Covid Response Minister Chris Hipkins said in the statement. “Once vaccination of our border workers starts, we expect it to be completed within two to three weeks.”
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