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Why These Chickens Wear Ankle Bracelets
Posted
February 23, 2021
Views
1,306
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25
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2.07%
February 23, 2021
1,306
25
2
2.07%
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2:12Now PlayingThe battle to supply 1.4 billion people with fresh fruit and vegetables is taking China’s e-commerce companies into the country’s hinterlands, where they are attempting to revolutionize centuries-old agricultural practices to secure future supply for their burgeoning online grocery businesses.
Now, some of the country’s largest private companies have joined in with state efforts to help growers boost production, improve food quality and lower prices. For the e-commerce giants, it’s one way of strengthening their foothold in an online grocery market that’s expected to be worth more than $120 billion by 2023.
In Fujian along the eastern coast, Alibaba has provided chicken farmers with smart bracelets that track the health of their poultry.
Lei Jinrong is one farmer who’s benefited from partnering with the online retailers. The owner of Fuxin Farm in Fujian province has equipped 1,000 of his chickens with Apple Watch-style bracelets supplied by Alibaba. The devices digitally track the number of steps the birds take each day and anything below 20,000 would be an early sign of illness, he said, adding that he no longer needs to patrol his fields in search of sick poultry.
“Smart agriculture is really the way to move forward,” said Lei, the chicken farmer. “We all have to innovate.”
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