Bloomberg News
@Bloomberg-News·2.8M subscribers·40.1K videos
Investors Are Spending Billions on Small Amazon Retailers
Posted
May 6, 2021
Views
670
Likes
13
Engagement
1.94%
May 6, 2021
670
13
1.94%
Every word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
2:17Now PlayingE-commerce firm Berlin Brands Group has raised $240 million in debt to fund acquisitions of retailers selling on Amazon.com Inc., part of a growing trend as investors put billions of dollars into similar models.
The syndicated debt financing was led by UniCredit SpA, Deutsche Bank AG and Commerzbank AG, the company said. Berlin Brands Group will target U.S. merchants with revenues in the millions of dollars, Chief Executive Officer Peter Chaljawski said in an interview. The funding didn’t come with a valuation since there was no equity component, he said.
Chaljawski said that his company can help these shops grow by giving them access to sales channels beyond Amazon and by expanding their reach into Europe. Founded in 2005, the company has built a stable of brands that sell goods in areas including sports equipment and home appliances. Revenue reached $400 million last year, and the company announced plans in January to spend about $300 million acquiring other direct-to-consumer brands.
“For us, it’s an addition to our platform. For these innovators, it’s making their brands scale,” Chaljawski said. “They lack the infrastructure to go beyond Amazon, and that’s what we bring to the table.”
Investors have been piling into companies with similar business models. Thrasio raised $750 million in February from investors including Oaktree and Advent International, following $500 million of debt financing in January. Branded Group raised $150 million in February in a fundraising round led by Target Global to help sellers on Amazon scale their operations globally.
Subscribe to our YouTube channel
Bloomberg Quicktake brings you live global news and original shows spanning business, technology, politics and culture. Make sense of the stories changing your business and your world.
To watch complete coverage on Bloomberg Quicktake 24/7, visit or watch on Apple TV, Roku, Samsung Smart TV, Fire TV and Android TV on the Bloomberg app.
Have a story to tell? Fill out this survey for a chance to have it featured on Bloomberg Quicktake
Connect with us on…
Breaking News on YouTube
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.
