Bloomberg News
@Bloomberg-News·2.8M subscribers·40.1K videos
How Big Beef Is Fueling the Amazon’s Destruction
Posted
January 21, 2022
Views
1,344
Likes
35
Comments
12
Engagement
3.50%
January 21, 2022
1,344
35
12
3.50%
Every word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
2:21Now PlayingThe world’s biggest beef producer, JBS, says it has no tolerance for rainforest deforestation. Bloomberg’s analysis shows that’s not true—and Brazilian law isn’t helping.
Understanding how Brazil’s beef industry and rainforest destruction are inextricably intertwined reveals a truth that JBS doesn’t acknowledge: As the region’s biggest beef producer, its supply chain is also among the biggest drivers of Amazon deforestation the world has ever known. While marketing itself as a friend of the environment, JBS has snapped up more cattle coming out of the Amazon than any other meatpacker in an industry that’s overwhelmingly to blame for the rainforest’s demise. It has helped push the world’s largest rainforest to a tipping point at which it’s no longer able to clean the Earth’s air, because large swaths now emit more carbon than they absorb. Late last year, at the COP26 climate summit in Glasgow, governments and financial institutions—including JBS investors—made ambitious green commitments to drastically alter their business models to save the environment. With Amazon deforestation at a 15-year high, JBS is a case study illustrating how difficult it is to keep such promises.
For more than a decade, JBS has committed to ridding its supply chain of animals born or raised on deforested land. Bloomberg analyzed about 1 million delivery logs that JBS accidently posted online to show just how far its footprint has reached into the Amazon in that period. A 10-day trip into the heart of Brazil’s cattle country put on full display how easily and openly cows from illegally cleared land flood supply chains. JBS says it sets the highest standards for its suppliers, but it’s using a greenwashed version of an animal’s origin and working within a legal system so full of loopholes that prosecutors, environmentalists and even ranchers themselves consider it a farce.
Asked to respond to this article, JBS said “it has no tolerance for illegal deforestation.” The São Paulo-based company added that it “has maintained, for over 10 years, a geospatial monitoring system that uses satellite imagery to monitor its suppliers in every biome” in Brazil.
Produced with support of the Pulitzer Center's Rainforest Investigations Network.
Subscribe to our YouTube channel
Subscribe to our newest channel Quicktake Explained
Bloomberg Quicktake brings you live global news and original shows spanning business, technology, politics and culture. Make sense of the stories changing your business and your world.
To watch complete coverage on Bloomberg Quicktake 24/7, visit or watch on Apple TV, Roku, Samsung Smart TV, Fire TV and Android TV on the Bloomberg app.
Have a story to tell? Fill out this survey for a chance to have it featured on Bloomberg Quicktake
Connect with us on…
Breaking News on YouTube
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.
