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How Parade's Push into Sustainability is Winning Over Gen Zers
Posted
January 24, 2022
Views
456
Likes
8
Engagement
1.75%
January 24, 2022
456
8
1.75%
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3:52Now PlayingCami Téllez is the 24-year-old founder and CEO behind the underwear brand Parade valued at $140 million. The digital-native brand opened its first brick-and-mortar store in New York's Soho neighborhood last year, and this week, launched a new recycling program for undergarments. Quicktake's Jennifer Zabasajja sat down with Cami to hear how Parade's push into sustainability and diversity is winning over Gen Zers that established brands are desperately trying to lure.
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