Bloomberg News
@Bloomberg-News·2.8M subscribers·40.1K videos
How Ryan Kaji’s Video Empire Makes Most Of Its Revenue
Posted
April 25, 2022
Views
6,223
Likes
32
Comments
7
Engagement
0.63%
April 25, 2022
6,223
32
7
0.63%
Every word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
See what was published immediately before and after this episode.
4:14Now Playing9-year-old Ryan Kaji is one of the most popular YouTube creators in the world, with a main channel that’s drawn more than 29 million subscribers. That means big money for his growing empire.
Like this video? Subscribe
Ryan Kaji is one of the most popular YouTube creators in the world, with a main channel that’s drawn 29 million subscribers interested in watching the 9-year-old open new toys, exercise, or do crafting projects. For Ryan and his family, that audience has translated into millions of dollars in annual ad revenue, the traditional form of income for YouTube celebrities.
Shion and Loann Kaji, Ryan’s parents, have also struck sponsorship and merchandising deals with Walmart and Target and signed on for TV shows with Nickelodeon and Amazon. This year, the Kajis are adding a footwear line with Skechers USA Inc. In total, products bearing Ryan’s World branding generated more than $250 million in sales in 2020, according to Chris Williams, whose company PocketWatch Inc. handles the family’s licensing business outside YouTube. The Kajis’ share of those sales represented from 60% to 70% of the $30 million of their annual revenue—making it the first year their licensing business has surpassed their YouTube ad revenue.
#Toys #Business #RyansWorld
--------
Bloomberg Quicktake is a global streaming news network for a new generation of leaders and professionals. Our coverage spans your whole world, from your career ambitions to your personal passions and larger societal concerns. We provide the insights you need to make sense of the trends and stories changing your business and your world.
Bloomberg Quicktake: Explained brings you the context behind the headlines, helping you see the day's news through the prism of what will matter in the years ahead. Check out our partner channels Bloomberg Quicktake: Originals for original series and Bloomberg Quicktake: Now for breaking global news.
To watch complete coverage on Bloomberg Quicktake 24/7, visit or watch on Apple TV, Roku, Samsung Smart TV, Fire TV and Android TV on the Bloomberg app.
Connect with us!
Breaking News on YouTube
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.
