Art Basel Hong Kong Attracts Young Collectors With NFTs, Virtual Walkthroughs
May 26, 2022
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3:10Now PlayingArt Basel Hong Kong Attracts Young Collectors With NFTs, Virtual Walkthroughs
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as posted by the channelArt Basel returns to Hong Kong, marking the 2nd edition of its hybrid fair since the start of the Covid pandemic. After a 2-month delay due to the omicron outbreak, 130 galleries across 28 countries and territories are presenting to both physical and virtual audiences.
Art Basel is again offering “satellite booths” - spaces staffed by a person in Hong Kong who represents art galleries that can't physically attend.
The fair’s physical-digital hybrid also includes features like online viewing rooms, virtual walkthroughs and AR platforms. It's embracing innovation as the art world aims to attract a younger market.
Galleries like Lehmann Maupin are bringing augmented reality components to the fair, launching artist Tom Friedman’s 33-foot high moving sculpture at different sites across Hong Kong, Seoul and New York.
And NFT continues to play a key role at Art Basel, with blockchain platform Tezos launching its first NFT exhibition in Hong Kong, featuring works from over 20 digital artists.
"If you think about the art world circa 2019, the idea of buying something on PDF is almost unheard of. And now today it's part of the norm, and I feel that online activations are here to stay," says Adeline Ooi, Art Basel's Asia director.
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