The New Magic Word for Branding is Collaborations
August 3, 2022
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2:40Now PlayingThe New Magic Word for Branding is Collaborations
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as posted by the channelBrand collaborations used to be sparing, targeted, special even. But now we see a feeding frenzy of tactical virality based on one magic symbol. The collaboration cross (X). No collaboration is too kooky, no partnership too wacky in this patchwork harlequinade. But why do brands collaborate? Ben Schott of Bloomberg Opinion breaks it down.
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