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Key Takeaways From Apple's 'Far Out' Event
Posted
September 7, 2022
Views
6,320
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97
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4
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1.60%
September 7, 2022
6,320
97
4
1.60%
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0:59Now PlayingApple Inc. unveiled a new lineup of devices Wednesday with few surprises beyond one major one: It didn’t raise its US prices during one of the worst years for inflation in decades.
At its biggest product-launch event of the year, dubbed Far Out, the company introduced the iPhone 14, fresh AirPods Pro earbuds and an Apple Watch upgrade that included a first-ever Ultra model. The iPhone retains the general look of the older version while getting camera enhancements, a long-anticipated satellite-messaging feature and -- on the higher-end models -- a new interface called the Dynamic Island.
Apple is betting the new features, along with the lack of a big price hike, will be enough to ward off competition from Samsung Electronics Co. and other smartphone rivals. The company now accounts for roughly half of smartphone sales in the US and looks to build on those gains.
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