October 4, 2022
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1:32Now PlayingThe latest TikTok food obsession, the butter board, continues to intrigue dairy fans.
The buzz around the new party staple snack — softened butter that’s mixed with and/or topped by flavorings from salt and citrus to honey and bacon, then lavishly spread on a serving board and served with bread — was sparked Sept. 12 when cook Justine Doiron posted to her audience of 2 million on TikTok. Within a week, #butterboard had scored more than 30 million views; it now has over 115 million.
The ooey-gooey hors d'oeuvre is also one buzzy inflation-fighting hack.
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