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Apple Trims New iPhone Output by 3 Million as Demand Cools
Posted
November 7, 2022
Views
421
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6
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November 7, 2022
421
6
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1.66%
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0:19Now PlayingApple Inc. expects to produce at least 3 million fewer iPhone 14 handsets than originally anticipated this year, according to people familiar with its plans.
The company and its suppliers now aim to make 87 million devices or fewer, compared with a target of 90 million units earlier, the people said, asking not to be named discussing private information. The reduction is primarily due to softer demand for the iPhone 14 and 14 Plus models, cheaper alternatives to the high-end Pro offerings.
That comes in addition to supply problems in places like Zhengzhou, which is home to the main iPhone assembly site and is under a weeklong Covid-19 lockdown. Apple’s shares slid more than 2% in pre-market trading in New York.
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