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Super Mario Movie Leaves Its Toughest Audience Waiting
Posted
April 7, 2023
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4,012
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April 7, 2023
4,012
100
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2.59%
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0:33Now PlayingSuper Mario fans in Japan will be the last to be able to watch the newest movie adaptations. Bloomberg's Ed Ludlow explains why.
Super Mario and his brother Luigi are “the most iconic and beloved characters in the gaming universe,” in the words of Chris Meledandri, founder and head of the animation studio that just made a movie starring them.
That film, premiering internationally on Wednesday, won’t feature in Japanese theaters for another three weeks. So why do fans in the birthplace of Super Mario and the home base of its creator Nintendo Co. have to wait?
The straightforward answer is that Japan will be the toughest audience to please. Everyone here, myself included, has a strong idea of what Mario and his world of friends and enemies should — nay, must — be like. Yes, the rest of the world has diehard fans, but no country has the same concentration of Mario followers that Japan does.
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