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Juul to Pay $462 Million in Six-State Deal Over Marketing to Kids
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April 12, 2023
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0:49Now PlayingJuul Labs Inc. agreed to pay $462 million to six states and the District of Columbia to resolve lawsuits and investigations into the e-cigarette manufacturer’s marketing of addictive vaping products to children.
The deal requires Juul to stop flouting state laws that protect the privacy rights of minors and bar false advertising and unfair competition, New York Attorney General Letitia James and California Attorney General Rob Bonta said Wednesday.
“Juul lit a nationwide public health crisis by putting addictive products in the hands of minors and convincing them that it’s harmless,” James said during a live-streamed press conference with the other states. “Today, they are paying the price for the harm they caused.”
States involved in the deal, which includes Colorado, Illinois, Massachusetts and New Mexico, weren’t part of an earlier agreement Juul reached seven months ago to pay a total of $439 million to 33 states. California’s share of the new payout — $175.8 million — is the biggest, with New York getting $112.7 million.
“Today is another step forward in our fight to protect our kids from getting hooked on vaping and nicotine,” Bonta said in a statement. “Juul simply saw dollar signs,” and used “nefarious tactics” to “hook our children on their products,” including bright attractive ads, giveaways at concerts and festivals, and sleek, easily concealed products and “fun flavors” to ratchet up the amount of nicotine, Bonta said.
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