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Can Jack Dorsey's Bluesky take on Elon Musk's Twitter?

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May 8, 2023

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With Twitter mired in confusion over check marks, subscriptions and an ever—increasing number of seemingly haphazard decisions by the platform’s owner Elon Musk, some users are searching for alternatives.

Many are looking no further than Bluesky, which has its own origins in Twitter and, to all intents and purposes, acts in a very similar fashion. Its latest devotees include US Representative Alexandria Ocasio-Cortez, writer-comedian Dril and model Chrissy Teigen. But for now it’s invite only. The platform on Thursday said it had just experienced its biggest single-day jump in users yet.

On the outside, Bluesky is a platform with similar looks and features to Twitter — albeit simpler — allowing users to create a profile and post text and images. The real difference is under the hood. Instead of building a social platform like Twitter or Facebook, the Bluesky project is about creating the behind-the-scenes interface to allow any social platform to plug in — so users can keep their identity and connections across services.

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Can Jack Dorsey's Bluesky take on Elon Musk's Twitter? · Bloomberg News · Sentinel