Victoria’s Secret Fashion Show Is Coming Back This Fall

Victoria’s Secret & Co. will bring its fashion show back as a feature-length film this fall after a four-year hiatus, showcasing artists and designers from around the world.

The film, which will be available for streaming internationally, is an attempted reimagining of the retailer’s former flagship event. The fashion show was discontinued after it came under fire for its retrograde portrayal of women. Ratings for the live broadcast had also dropped significantly in its later years.

The film will spotlight fashion collections from 20 artists from four cities — Bogota, Lagos, London and Tokyo — that celebrate the “individuality of women’s stories and perspectives,” said Raúl Martinez, head creative director at Victoria’s Secret. One portion of the show will document the making of the collections and another will showcase the designs, which aren’t limited to lingerie and could include dresses or outerwear, according to a company spokesperson.

The original live event, which ran from 1995 to 2018, reached peak popularity in the 2000s, turning models like Gisele Bündchen into celebrities and drawing over 10 million viewers worldwide. Viewership dropped as the show’s use of thin, mostly White, scantily-clad models known as “angels” fell increasingly out of step with growing inclusivity. At one point, the head of marketing said it wouldn’t include transgender or plus-size models. (The company later apologized.)

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